What is the number one mistake keynote speakers make at events?

I personally dislike the phrase "motivational speaker" because I feel the audience should determine if you are motivational or not.

For instance, you'll go to an event and these "motivational" speakers will say "Work harder! Work smarter!"

Everyone will get excited and pumped up. At that moment, the audience can feel motivated and inspired. But at the end of the day, are the guests walking away with practical strategies they can use and easily implement into their lives? Or is the speaker being too vague?

Many speakers tend to focus too much on themselves and their story compared to focusing it on the audience and their goals. I believe the best speakers include specific techniques, tips, and tricks that people can easily integrate the next day into their life.

I love hopping on the phone with the event organizer before the event to learn more about the audience and adapt my material to make it more relatable.

I want people to walk away with risk-free strategies that are easily to adapt, yet can really make a big impact in the long run -- with specific examples of companies and case studies that have done it.