John's Process Unfolds Like a Movie:
(1) Brand Strategy
The Plot: Defining your story and
who the audience will be.
Mission & Strategic Direction
Brand Narrative Development
Organizational Positioning
Audience & Market Insight
(2) Executive Communications
The Script: Determining how your story is delivered and experienced by your audience.
Marketing & Communications Campaigns
Experiential Storytelling & Immersive Events
Keynote & Presentation Production
Social Media & Content Creation
(3) Thought Leadership
The Lesson: Helping people see ideas in a new light and apply them to their own journey.
Signature Ideas & Frameworks
Leadership Point of View
Personal Brand Development
Influence & Audience Growth
Amplifying Your Mission & Message
How He Helps: One day, you might find him mapping out a long-term content strategy to help your brand reach the right people in the right ways. The next day, he could be shaping your narrative for a new video campaign, making sure it’s clear, authentic, and easy to understand. And by the end of the week, he could be helping you organize talking points for an upcoming keynote so you feel confident, prepared, and ready to inspire.
Who He's Worked With: John has partnered with executive leaders, TEDx speakers, and Super Bowl Champions, helping them shape their message, tell their story, and turn their personal journeys into leadership lessons. His career has taken him inside organizations like Google, IBM, Forbes, Life is Good, and others, where he supported marketing, communications, content, production, and events.
Sparking More Optimism for the World
Why This Work Matters: We’re racing from meeting to meeting and overwhelmed by notifications. It’s no wonder stress is on the rise. But a lot of us aren’t craving more noise — we’re actually craving a spark of optimism. John works with brands to bring that spark to life so more leaders can ignite curiosity, build confidence, and inspire the people around them to see new possibilities.
His Approach: John blends storytelling with strategy so your ideas can resonate with the people you care about. He believes possibility is shaped by perspective, which is why he trademarked his longtime motto: Impossible is Just a Word. By helping leaders frame their message with clarity and purpose, he turns ideas into experiences that inspire action and lasting impact.
“John is hands down one of the best producers that I have worked with over the course of my career. His ability to not only deliver under pressure, but to also keep everyone else calm during stressful situations was legendary throughout our company. He always makes every idea or concept that you bring to him better and has a fantastic ability to develop creative and engaging content." - Annie Wallace | Director of Marketing
"He's an organized visionary, always seeing the big picture while nailing the tiniest of details. He is a fantastic team leader, knows how to inspire and guide a team, and has a great way of communicating — both inside and outside of the office — to ensure everyone feels valued and heard, fostering a collaborative and productive environment." - Jonathan Vale | Associate Producer
"I had the privilege of being John's manager for four years and he excelled at everything he touched. He’s an amazing producer, marketer, teammate, and leads with excellence and quality in all that he does. His portfolio and track record are outstanding. He would be an incredible asset to any team. Whoever has the opportunity to work with him is extremely fortunate."
- Karie Timion | Vice President of Marketing
Case Study: Building a Leadership Platform
- Challenge: Malcolm Mitchell wanted to expand his leadership platform and establish a stronger, more consistent digital presence.
- Strategy: Malcolm hired John as his Senior Brand Strategist and Thought Leadership Advisor to transform his life story (from childhood adversity to Super Bowl champion) into transferable leadership lessons for corporate audiences.
- Execution: John identified content opportunities, built editorial themes, produced original media, and developed story-driven messaging rooted in Malcolm’s personal experiences.
- Result: Malcolm’s LinkedIn audience grew 58.5% in seven months, roughly 4× faster than typical LinkedIn growth benchmarks. John also developed Malcolm’s signature 60-minute interactive keynote, now delivered nationwide for audiences of up to 5,000 people.
Case Study: Strategizing Keynote Growth
- Challenge: Steve Gross wanted to expand his national speaking platform and reach new audiences across corporate leadership, education, and wellness events.
- Strategy: Steve's team hired John as a consultant to conduct industry research and ways for Steve to stand out.
- Execution: John evaluated competing speakers and developed a 70-page market analysis outlining audience segments, messaging themes, keynote topics, and content strategies to expand Steve’s visibility and speaking opportunities.
- Result: This work led to John being hired full-time by Steve’s team as their new Senior Marketing & Communications Manager, helping oversee his speaking engagements, strategy, and brand initiatives.
Case Study: Crafting an Impact Report
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors.
- Strategy: John developed a unified narrative framework that aligned executive leadership, program teams, design, web, and PR partners.
- Execution: He led the strategy, structure, and design direction for the report, while building the process and timeline from the ground up.
- Result: John created their first annual Impact Report and established a repeatable reporting system that leadership can use for the future.
Behind the Scenes & On The Field
While working with the New England Patriots, John captured behind-the-scenes and on-field moments that helped bring the team’s story to life across marketing and media platforms.
