Crafting stories and experiences that bring people together.
Let’s transform your big ideas into magic moments. And hey, maybe we’ll inspire a few people along the way too.
10+
Years of Brand
Storytelling
700+
Experiences and
Campaigns Led
500K+
Audience Members
Engaged
$20M+
Client Revenue
Supported
His Goal: Transform Big Ideas into Magic Moments
A co-worker once said in a meeting that John’s superpower is blending education with engaging experiences. He’s not sure if that qualifies as an official superhero category yet, but he’ll take it.
Guided by his trademarked mantra, Impossible is Just a Word, he helps leaders transform ideas into strategic communications that engage audiences and inspire action. His work has taken him inside brands like the New England Patriots, Google, IBM, Forbes, Citizens, Life is Good, and more.
His Method: Storytelling Meets Strategy
John has always been fascinated by the intersection of storytelling and strategy so leaders can reach the right people in the right ways.
What's a typical week look like? One day, he might be helping a keynote speaker organize talking points so they feel confident, prepared, and ready to take the stage. The next day, he may be scripting out an employee spotlight video that helps a brand communicate its mission in a more human way. And by the end of the week, he could be producing the agenda for an upcoming event blending multimedia, music, and transitions so people are engaged from the doors opening to the last applause.
“John is hands down one of the best colleagues I’ve worked with throughout my entire career.His ability to not only deliver under pressure, but to also keep everyone else calm during stressful situations was legendary throughout our company. He makes every idea or concept that you bring to him better and has a fantastic ability to develop creative and engaging content." - Annie Wallace | Director of Marketing
"He's an organized visionary, always seeing the big picture while nailing the tiniest of details.
He is a fantastic team leader, knows how to inspire and guide a team, and has a great way of communicating — both inside and outside of the office — to ensure everyone feels valued and heard, fostering a collaborative and productive environment."
- Jonathan Vale | Associate Producer
"I had the privilege of being John's manager for four years and he excelled at everything he touched.
He’s an amazing teammate and leads with excellence in all that he does. His portfolio and track record are outstanding. He would be an incredible asset to any team. Whoever has the opportunity to work with him is extremely fortunate."
- Karie Timion | Vice President of Marketing
Case Study: Scaling Thought Leadership Platforms
- Challenge: Former Wide Receiver Malcolm Mitchell from the New England Patriots wanted to expand his leadership presence beyond sports.
- Strategy: Malcolm hired John to shape his journey (from childhood adversity to Super Bowl champion) into a clear leadership platform for corporate audiences.
- Execution: John led creative direction, narrative strategy, and experiential design for Malcolm's brand. He identified content themes and messaging frameworks, while also crafting an interactive 60-minute keynote experience for Malcolm.
- Result: John grew Malcolm's LinkedIn audience by 58.5% in seven months, 4× faster than typical platform growth benchmarks. In addition, the keynote John developed is now delivered nationwide for audiences of up to 5,000 attendees.
- Challenge: Former Wide Receiver Malcolm Mitchell from the New England Patriots wanted to expand his leadership presence beyond sports.
Case Study: Leading Executive Summits & Conferences
- Challenge: Converge Technology Solutions wanted a high-impact executive technology summit near Times Square that brought together industry leaders and clients from organizations including IBM, Google, and Microsoft.
- Strategy: John served as Lead Producer, shaping the event strategy, audience experience, and executive narrative.
- Execution: He managed executive speaker coordination, event branding, run-of-show agenda, multimedia experience, and live audience flow.
- Result: The summit sold out with 200 attendees and John received a promotion in recognition of his leadership and impact.
- Challenge: Converge Technology Solutions wanted a high-impact executive technology summit near Times Square that brought together industry leaders and clients from organizations including IBM, Google, and Microsoft.
Case Study: Producing Mission-Driven Campaigns
- Challenge: The Playmaker Project launched its first-ever large-scale experiential conference. They also received a $100k sponsorship from Citizens to execute it.
- Strategy: The goal was to introduce educators to the organization through an immersive experience focused on professional development.
- Execution: John oversaw marketing, communications, branding, multimedia, keynotes, run-of-show, and production across a 10-person team. John was also in charge of creating a repeatable operational playbook for future city launches.
- Result: According to industry-used Net Promoter Score benchmarks for comparable events, post-event scores in the 30s are considered average, scores in the 50s are considered excellent, and scores above 80 are considered world-class. Based on attendee surveys, this sold-out experience earned an 85 NPS.
- Challenge: The Playmaker Project launched its first-ever large-scale experiential conference. They also received a $100k sponsorship from Citizens to execute it.
Case Study: Shaping Brand Storytelling and Mission
- Challenge: Dr. Cameron Martin needed a clearer brand that translated his philosophy on leadership for corporate audiences.
- Strategy: He hired John as his Sr. Manager of Thought Leadership and Creative Services to transform a library of content in a cohesive story for the brand.
- Execution: John produced a keynote highlight reel, speaker media kit, and supporting branded content that showcased Dr. Martin's brand.
- Result: This work enhanced Dr. Martin’s speaker positioning, which resulted in a booked workshop for TikTok’s global event team, and being accepted to do a TEDx Talk in Ireland, which received 74,000 views within six months.
- Challenge: Dr. Cameron Martin needed a clearer brand that translated his philosophy on leadership for corporate audiences.
Case Study: Strengthening Internal Communications
- Challenge: Converge needed a more engaging way to onboard employees while helping new hires better understand the company’s business model and culture.
- Strategy: John created a clearer, more human onboarding story that helped new hires understand how their roles connected to the larger mission.
- Execution: He mapped out each department and produced an animated onboarding video that blended education, communication, and visual storytelling into a more engaging employee experience.
- Result: The video became the company’s official onboarding experience for more than 1,000 employees, reinforcing organizational alignment, communication, and company culture during a major transition phase.
- Challenge: Converge needed a more engaging way to onboard employees while helping new hires better understand the company’s business model and culture.
Case Study: Showcasing Organizational Impact
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors and Board of Directors.
- Strategy: John developed a unified narrative framework that aligned leadership, program teams, design, web, and PR into a cohesive impact story
- Execution: He led the development from the ground up for the organization’s 15-page annual Impact Report, interviewing 12 program alumni to translate impact into executive-level storytelling.
- Result: John crafted and produced their first annual report for internal and external use, while also crafting a repeatable reporting system that leadership can use for the future.
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors and Board of Directors.
Case Study: Blending Education with Immersive Experiences
- Challenge: A venue wanted to develop a live stage show inspired by The Beatles.
- Strategy: John was hired as Executive Producer to design an immersive program blending education, entertainment, music, storytelling, interviews, multimedia, and audience participation into a cohesive two-hour live experience.
- Execution: He directed show flow, multimedia integration, pacing, and interactive engagement for both entertainment and corporate audiences.
- Result: The program expanded to 70+ live events and secured a multi-year monthly residency at a 200-seat Boston theater. It attracted attendees connected to friends and family members of The Beatles, received media coverage, and earned an invitation to Liverpool.
- Challenge: A venue wanted to develop a live stage show inspired by The Beatles.
Behind the Scenes & On The Field
While working with the New England Patriots, John captured behind-the-scenes and on-field moments that helped bring the team’s story to life across marketing and media platforms.
