John’s Process Unfolds Like a Movie:
(1) Brand Strategy
The Plot: Defining your unique story and the journey it can set in motion.
Mission & Strategic Direction
Brand Narrative Development
Organizational Positioning
Audience & Market Insight
(2) Executive Communications
The Script: Determining how your story is delivered and experienced by your audience.
Marketing & Communications Campaigns
Experiential Storytelling & Immersive Events
Keynote & Presentation Production
Social Media & Content Creation
(3) Thought Leadership
The Lesson: Helping audiences see ideas in a new light and apply them to their own path.
Signature Ideas & Frameworks
Leadership Point of View
Personal Brand Development
Influence & Audience Growth
Helping Leaders Amplify Their Message
How He Helps Brands: One day, you might find him mapping out a long-term content strategy to help your brand reach the right people in the right ways. The next day, he could be shaping your narrative for a new video campaign, making sure it’s clear, authentic, and easy to understand. And by the end of the week, he could be helping you organize talking points for an upcoming keynote so you feel confident, prepared, and ready to inspire.
Who He's Worked With: John has partnered with executive leaders, TEDx speakers, and Super Bowl Champions, helping them shape their message, tell their story, and turn their personal journeys into leadership lessons. His career has taken him inside organizations like Google, IBM, Forbes, Life is Good, and others, where he supported marketing, communications, content, production, and events.
Bringing More Optimism into the World
Why This Work Matters: We’re racing from meeting to meeting and overwhelmed by notifications. It’s no wonder stress is on the rise. But a lot of us aren’t craving more noise — we’re actually craving a spark of optimism. John works with brands to bring that spark to life so more leaders can ignite curiosity, build confidence, and inspire the people around them to see new possibilities.
The Approach: John blends storytelling with strategy so your ideas can resonate with the people you care about. He believes possibility is shaped by perspective, which is why he trademarked his longtime motto: Impossible is Just a Word.
“John is hands down one of the best producers that I have worked with over the course of my career. His ability to not only deliver under pressure, but to also keep everyone else calm during stressful situations was legendary throughout our company. He always makes every idea or concept that you bring to him better and has a fantastic ability to develop creative and engaging content." - Annie Wallace | Director of Marketing
"He's an organized visionary, always seeing the big picture while nailing the tiniest of details. He is a fantastic team leader, knows how to inspire and guide a team, and has a great way of communicating — both inside and outside of the office — to ensure everyone feels valued and heard, fostering a collaborative and productive environment." - Jonathan Vale | Associate Producer
"I had the privilege of being John's manager for four years and he excelled at everything he touched. He’s an amazing producer, marketer, teammate, and leads with excellence and quality in all that he does. His portfolio and track record are outstanding. He would be an incredible asset to any team. Whoever has the opportunity to work with him is extremely fortunate."
- Karie Timion | Vice President of Marketing
Case Study: Brand Growth for Malcolm Mitchell
- Challenge: Malcolm wanted to expand his leadership platform and build a consistent presence online.
- Strategy: He hired John as a Brand Strategist and Keynote Producer to shape Malcolm’s platform, connecting his journey from overcoming adversity to winning the Super Bowl with leadership lessons that resonate with professional audiences.
- Execution: John analyzed industry trends, developed editorial themes, produced original media, and wrote narrative-driven content.
- Impact: Malcolm’s online audience grew 58.4% in seven months, approximately 4x the amount of an average profile.
Case Study: Impact Report for Playmaker Project
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors.
- Strategy: John developed a unified narrative framework that aligned executive leadership, program teams, design, web, and PR partners.
- Execution: He led the strategy, structure, and design direction for the report, while building the process and timeline from the ground up.
- Impact: Their first annual Impact Report established a repeatable reporting system that leadership can use for the future.
Behind the Scenes & On The Field
While working with the New England Patriots, John captured behind-the-scenes and on-field moments that helped bring the team’s story to life across marketing and media platforms.
