John believes possibility is shaped by perspective, which is why he trademarked his longtime motto: Impossible is Just a Word
Experience includes work with:
Reaching the right people in the right moments:
His Impact: Transforming Ideas into Magic Moments
John helps leaders transform ideas into compelling stories, content, and experiences. He's partnered with executive leaders, TEDx speakers, and Super Bowl Champions, helping them shape their message, tell their story, and turn their personal journeys into leadership lessons.
His career has taken him inside organizations like Google, IBM, Forbes, Life is Good, and others, where he supported branding, marketing, communications, content, production, and events.
His Method: Storytelling Meets Strategy
John has spent over a decade studying the intersection of storytelling and strategy so your ideas can be seen by your audience.
What's a typical week look like for John? One day, you might find him mapping out a long-term content plan to help your brand connect with your audience. The next day, he could be shaping your narrative for a new video campaign, making sure it’s clear, authentic, and easy to understand. And by the end of the week, he could be helping you organize talking points for your next big leadership keynote so you feel confident, prepared, and ready to inspire.
“John is hands down one of the best producers that I have worked with over the course of my career. His ability to not only deliver under pressure, but to also keep everyone else calm during stressful situations was legendary throughout our company. He always makes every idea or concept that you bring to him better and has a fantastic ability to develop creative and engaging content." - Annie Wallace | Director of Marketing
"He's an organized visionary, always seeing the big picture while nailing the tiniest of details. He is a fantastic team leader, knows how to inspire and guide a team, and has a great way of communicating — both inside and outside of the office — to ensure everyone feels valued and heard, fostering a collaborative and productive environment." - Jonathan Vale | Associate Producer
"I had the privilege of being John's manager for four years and he excelled at everything he touched. He’s an amazing producer, marketer, teammate, and leads with excellence and quality in all that he does. His portfolio and track record are outstanding. He would be an incredible asset to any team. Whoever has the opportunity to work with him is extremely fortunate."
- Karie Timion | Vice President of Marketing
Growing a Thought Leadership Platform
- Challenge: Malcolm Mitchell from the New England Patriots wanted to expand his leadership platform and establish a stronger presence.
- Strategy: Malcolm hired John as his Senior Brand Strategist and Thought Leadership Advisor to transform his life story (from childhood adversity to Super Bowl champion) into transferable leadership lessons.
- Execution: John identified content opportunities, built editorial themes, and developed messaging rooted in Malcolm’s personal experiences.
- Result: John grew Malcolm's audience by 58.5% in seven months, 4× faster than typical LinkedIn growth benchmarks. He also wrote and produced Malcolm’s signature 60-minute interactive keynote, now delivered nationwide for audiences of up to 5,000 people.
- Challenge: Malcolm Mitchell from the New England Patriots wanted to expand his leadership platform and establish a stronger presence.
Leading an Executive Tech Summit
- Challenge: Converge Technology Solutions wanted a high-impact executive technology summit near Times Square that brought together industry leaders from companies including IBM, Google, Microsoft.
- Strategy: John oversaw the strategy and program design, shaping the event branding, keynote agenda, run-of-show, and multimedia experience while also serving as emcee throughout the event.
- Execution: He managed stage production, executive speaker coordination, audience flow, multimedia integration, and event experience across the summit.
- Result: The summit sold out with 200 attendees and John received a promotion in recognition of his leadership and impact.
- Challenge: Converge Technology Solutions wanted a high-impact executive technology summit near Times Square that brought together industry leaders from companies including IBM, Google, Microsoft.
Producing a Professional Development Event
- Challenge: The Playmaker Project launched its first-ever large-scale experiential event. The goal was to introduce educators to the organization through an immersive experience. They received a $100k sponsorship from Citizens as well.
- Strategy: John was assigned as Lead Producer for the initiative, guiding the vision and development of a brand-new city-based model.
- Execution: He oversaw marketing, communications, branding, multimedia, keynotes, run-of-show, sponsors, and production across a 10-person event team.
- Result: Comparable live experiences average a 50 Net Promoter Score, while anything above 80 is considered world-class. Based on attendee surveys, this experience earned an 85, placing the sold-out event above industry benchmarks, while also creating a repeatable operational playbook for future city launches.
- Challenge: The Playmaker Project launched its first-ever large-scale experiential event. The goal was to introduce educators to the organization through an immersive experience. They received a $100k sponsorship from Citizens as well.
Crafting an Annual Impact Report
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors and Board of Directors.
- Strategy: John developed a unified narrative framework that aligned executive leadership, program teams, design, web, and PR partners.
- Execution: He led the development from the ground up for the organization’s 15-page annual Impact Report, interviewing 12 program alumni to translate impact into executive-level storytelling.
- Result: John crafted and produced their first annual report for internal and external use, while also crafting a repeatable reporting system that leadership can use for the future.
- Challenge: The Life is Good Playmaker Project wanted to showcase outcomes from their professional development programs and nonprofit initiatives in a clear, compelling way for donors and Board of Directors.
Working with Internal Communications
- Challenge: Converge needed a more engaging way to onboard employees while helping new hires better understand the company’s business model, culture, and cross-functional collaboration.
- Strategy: John was asked to develop a storytelling approach that simplified concepts through animation, messaging, and narrative structure designed to make onboarding more engaging and accessible.
- Execution: He developed an internal communications video that connected employee roles to the company’s broader mission and organizational structure.
- Result: The onboarding experience helped simplify internal education for new hires and became the official onboarding video for over a thousand people. The project also reinforced Converge’s focus on communication, culture, and employee alignment across teams during a new transition phase.
- Challenge: Converge needed a more engaging way to onboard employees while helping new hires better understand the company’s business model, culture, and cross-functional collaboration.
Telling a Brand's Story and Mission
- Challenge: Dr. Cameron Martin needed a keynote speaker brand and media presence that clearly communicated his philosophy, keynote themes, and value to event organizers and corporate audiences.
- Strategy: He hired John as his Sr. Manager of Thought Leadership to transform hours of content in a cohesive story for the brand.
- Execution: John produced a keynote highlight reel, speaker media kit, and supporting branded content that showcased Dr. Martin's speaking style and workshop experience.
- Result: The content helped strengthen Dr. Martin’s professional speaker presence, which resulted in a booked leadership workshop for TikTok’s global event team and being accepted to do a TEDx Talk in Ireland.
- Challenge: Dr. Cameron Martin needed a keynote speaker brand and media presence that clearly communicated his philosophy, keynote themes, and value to event organizers and corporate audiences.
Creating an Immersive Multimedia Experience
- Challenge: A venue wanted to build an immersive multimedia experience inspired by The Beatles that blended music, storytelling, interviews, media, and audience participation into a live production.
- Strategy: John was hired as Executive Producer and Creative Director focused on the experiential production strategy.
- Execution: He oversaw show flow, content integration, pacing, and audience engagement for both entertainment and corporate audiences.
- Result: They were invited to perform at 70+ events and secured a multi-year residency at a 200-seat Boston venue. It attracted audiences connected to The Beatles’ network, received media coverage, and was invited to Liverpool.
- Challenge: A venue wanted to build an immersive multimedia experience inspired by The Beatles that blended music, storytelling, interviews, media, and audience participation into a live production.
Behind the Scenes & On The Field
While working with the New England Patriots, John captured behind-the-scenes and on-field moments that helped bring the team’s story to life across marketing and media platforms.
