What did The Wright Brothers, Rosa Parks, and Thomas Edison all have in common?
They knew that sometimes creative solutions can be right in front of us, but our subconscious mind can miss the the answer if we're looking at the situation from the wrong perspective. For instance, most people accidentally miss the extra "the" that was used in the previous sentence.
The secret to impactful innovation is that the most successful & creative leaders throughout history understood the fundamentals of perception: Just because a goal seemed impossible to execute at first, didn't mean it was impossible – it started with how they perceived the challenge.
What really got John interested in magic was not the tricks themselves, but rather the creative brainstorming process magicians use, which transforms a vision in your head into a reality. After all, magicians have mastered the art of looking at things from different perspectives. This is a skill needed to adapt to any situation and a useful trait for corporates & creatives alike.