He was now on a mission. He decided to travel the world for over five years to study and live with some of the world's most successful magicians, creative thinkers, and scientists to learn what processes they were using to make a vision in their head become a reality.
John soon learned that being a magician was a lot more than just the person in front of a curtain entertaining the crowd. It was at this moment that the strategies the magicians were using to develop new concepts were more fascinating to John than the routines themselves that they were performing in their shows.
Better yet, he realized that these techniques could actually be applied to other aspects in life to help fix obstacles that teams have been struggling with for years. As a result of seeing the connection between the performing arts and entrepreneurship, John decided to become a keynote speaker for conferences to share his findings in an interactive way.
He wants people to realize that magicians are experts at looking at situations from different perspectives to make 'impossible' ideas become possible -- it starts by simply changing your mindset to approach the problem. If they can achieve the impossible, then you can too.