What is the creative process for toy makers?

What a wonderful keynote with some super creative people.

We collaborated to discuss ideas on how to create “magical” experiences since they design toys used by Nickelodeon, Disney, and PBS.

It was a great collaboration to teach them about creativity strategies I use to develop new ideas while also learning about some of the ideas they use to develop new ideas. For instance, they need to take old existing concepts that everyone knows (such as Spongebob Squarepants), yet adapt it into new generational trends (such as technology). How do you make traditional shows and make them more modern?

Let me know if you see a “John Duke Logan” action figure in the next few months!