How can changing one word impact innovation?

Take an existing idea, condense it into a few words, then change one word

This is one of my favorite creativity strategy that can help with the brainstorming process: Change One Word.

Want to think of a new product, service, marketing campaign, or fundraiser? Have your team take something that already exists and change one word (It's also critical that you can condense your idea into a few words for the simplicity of word of mouth marketing)

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