The Atlanta Falcons developed an incredible marketing campaign by integrating the award-winning television show, Game of Thrones, with the release of their new football schedule.
In order to release their schedule to the fans in a unique way, they decided to re-create the Game of Thrones introduction sequence, but zoom in on different stadiums they are playing at throughout the season.
This is a great example I talk about in my keynote called "Opposite Object Method" to develop new ideas. The concept is integrating two things that have nothing to do with each other.
Here are a few other examples:
Bracelet + Clock = Watch
Telephone + Camera = iPhone
Lizard + Car Insurance = Geico
Next time you're stuck trying to develop an idea, take two random things you see near you and force yourself to integrate them together. Better yet, have everyone on your team bring in one thing from home and put all the objects in the center of the table. The rule is that your new product, service, or campaign must incorporate at least one of those objects.